Instagram Marketing Tool

The Task

Our goal was to create a product, that could cover all the pains of instagram smm professionals (and small business owners as well). In order to achieve that, we analyzed all recurrent tasks, that an smm professional has to perform in order to succeed.
Those tasks are:

  • Accumulate a library of draft materials, that may be engaging to the customers.
  • Schedule posts for multiple instagram accounts.
  • Track progress — new users, coverage, likes, etc.
  • Gain relevant audience.
  • Manage multiple accounts.

Kickstagram has to save its users time and effort for these tasks.

Competitor analysis

We conducted a thorough research of popular services in the field. We have to admit, each of them solves certain tasks effectively, This gave us an idea of good practices and showed certain usable UI patterns.

App Features

Observing the daily tasks of our future users, we came up with some nice ideas.

  • Effective scheduling involves getting the best reach of the target audience. After our users define a target audience for an account, we analyse the useractivity graph and by default schedule posts for the most effective hours of the day.
  • In order to streamline the daily routine for smm professional, we added on-the-fly drafting, which allows saving drafts with just two taps.
  • A simple and informative analytics panel would help our users track their progress and report to the clients.
  • Immediate account switching saves time for those who have to deal with multiple instagram profiles.
Create and manage multiple accounts

Kickstagram allows to manage many Instagram accounts, and comveniently switch between them. All accounts have a common draft library. Still drafts can also be saved for certain accounts and filtered by this parameter.

Adding new media

Observing the daily tasks of our future users, we came up with some nice ideas.

  • Add media from any page to any account.
  • Post or save as the draft.
  • Tag drafts.
  • Plan for posting under one or multiple accounts.
Drag & Drop scheduling
  • Filter drafts by account or hashtag.
  • Choose the account to assign to.
  • Drag & drop drafts onto certain dates.
  • Add caption and tags if they haven’t been added yet.
Managing Posts and Drafts
  • Review the drafts library, filtered by tags and accounts.
  • Publish right away or schedule any draft after all the necessary fields are filled out.
Seamless experience

The service sustains its functionality and usabiliy on all devices. We built a progressive web application, that provides high usability for mobile, tablet and desktop users.