Interactions that build relationships

2019

Bachoo Design Horror Story

  • Motion

Zippia

  • Product Design
  • Web Platform

Cavio

  • Development

Bindtuning

  • Development
  • Web Design

Ninja Reminder

  • Web Design

2018

Huru award award award

  • Development
  • Motion
  • Web Design

Orchestra

  • Web Platform

Jets Americas

  • Web Platform

Minotau.ro

  • Web Platform

Keywords Connect

  • Web Design
  • Web Platform

2017

Ayuda.dr

  • Mobile App

Tweezers

  • Web Design

SmartDorm

  • Mobile App

LightSeekers

  • Web Design

Paytomat

  • Web Design

Gullin.io

  • Development
  • Web Design

Posy

  • Web Design

BuyildCannon

  • Web Design

Bill me

  • Branding

Beauty Pass

  • Development
  • Web Design

Bankera

  • Web Platform

2016

Voin Crossfit

  • Branding

Klue

  • Branding
  • Mobile App
  • Web Design

GACCCA

  • Web Design

007

  • Web Platform

E-data

  • Web Platform

MedTravel

  • Web Design

Day Care App

  • Mobile App

Build a Team

  • Web Platform

Tsesna award

  • Product Design
  • Research
  • Web Platform

2015

CVOne

  • Web Design

CompleteCase

  • Web Platform

3d Print

  • Web Design
List of projects from the past 5 years

Airfox — alternative to traditional banking in Brazil

Browse case
  • award
    Interaction Design
  • award
    TechCrunch TOP 100

Airfox — alternative to traditional banking in Brazil

Airfox provides an alternative to traditional banking. This application addresses the needs of people who don’t have access to bank services, as well as those who dislike the high commissions on bank operations. It maintains financial operations like money transfers and all kinds of payments: utility, entertainment, shopping, POS. Users can also apply for micro-loans.

Services

Mobile App Product Design Research

Sector

Mobile banking Online payment

Challenge

Unique local transaction language, habits and instruments.

Smartphones used by the target audience and predominantly cheap and have smaller screen sizes and lower resolution.

Tight deadline for the product to be launched in time to be featured at MWC2018.

To build a design flow that is able to keep up with rapidly progressing product development.

To create a financial product that would be trusted by the target audience, that is not generally used to trust banks.

vision

“Lego”-lize

We segmented the product features into functional blocks. These blocks could be then moved around to create different functional blocks just like Lego.
Design-wise, we decided that it is pinnacle that the product looks professional and trustworthy, yet it looks nothing like existing bank products.

Process

Agile first

It was a case of Agile development, where initially we had to put all our heads (and hands) together to deliver a lightning fast first concept for the clients so that they make their ambitious marketing goals.

Once Airfox app was launched, we had a ton of ideas for new features ahead of us. But, things got a little bit easier so the team were able to take a step back for a second to reorganize and review the results. The new workflow allowed Airfox to develop the product in a coordinated and consistent way. Our task as a design team was to fit into the workflow.

Process

Create a system, not just screens

We ended up having a design system that satisfied most of the new features, so we could concentrate on building flows and thinking through the UX.

300+ screens designed

Having the process and the clear design system in place became to be a great base for effective continuous development. What came next was working with the data from marketing research conducted by Airfox team. This included focus groups, usability testing and other methods or users and market research.