Twosigmas — from 2012
- Web Platform
The backpack has so many unique features: pockets, sections, transforming parts, various high-performance materials and important details. A live presentation of it takes about 30 minutes. Also, the product in real life looks so much better than on photos.
We needed to come up with an alternative way to present the product.
Our objective was to create an online experience, that would be as close to real life as possible. To express the brand idea and philosophy, we kept the interface minimalistic, black and white and used various geometrical animated symbols to convey the flexibility and adaptability of the product.
In order to make the online experience as informative and close to reality as possible, we organized a photo and video shooting to create a 360º sequence and well as series of macro-photos. Thus we showcased the shape, various materials, and organization of the pockets and sections.
Most of the process itself was doing and redoing everything to get to perfection.
What was totally fun and amazing is producing the imagery for (and simultaneously testing of) the pack’s cool features. This included (but was not limited to) soaking our designers (and the pack) to check the waterproofness; dug through our wardrobes to find the exact right things to pack the bug with.
After we launched the website on the very first month it had more than 42 thousand unique visitors and website traffic increased more than 5000%. We received multiple feedback and were able to exceed the expected marketing goals.