Anywell is a media product focused on topics like health, lifestyle and fitness, providing expert vision and giving beauty tips. They came to us for website design and development: mobile-first design and administrative panel for Anywell’s editors and writers. Our task was to create a health and beauty website for a very special audience — people who are young, very busy and not used to indulging themselves with things like spas, personal diets and everyday fitness. Anywell is simple, straightforward and smart.
Joy of reading
The biggest challenge of this project was that we had to create only one design template that would fit for all types of articles: short and longreads, interviews, etc.
Building a strong character
We started with digging into the specifics of this media resource: determining its nature, tone of voice, editorial policy, communication with columnists.
Flexible means powerful
We created a modular constructor for the homepage that gives editors flexibility. They can add or mix sections and highlight the most important articles. We also created a set of content blocks that is used in the article constructor. The blocks fit each other and can be easily mixed.
Obviously, the bigger part of the audience reads the magazine from mobile devices. The website works and reads perfectly on screens of all sizes.
Under the hood
A media website can be compiled in many ways. We looked for a way that would make the writers’ and editors’ lives easier. That’s why we made the administrative panel specifically for the Anywell team’s needs.
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