Online Tutoring Company
Twosigmas is a Cambridge-based organization specialized in e-learning solutions that connect Chinese students across the globe with native-speaking English tutors.
Along with updating its brand identity we designed a completely new adaptive website.
Twosigmas, inc, United Kingdom
The goal of rebranding was to bring the perception of the brand to consistency with the brand values, vision and policies.
New Character and Face
One of the sides of working with Twosigmas is about getting new accuaintances, communication, and emotions. Twosigmas expands social circle of its teachers and students. The two faces show different characters, moods, emotions, being different, but connected and friendly.
Engaging, Emotional, Humane
To support Twosigmas approach to empower people to get more out of ther lifes, imagery mainly shows people in emotional, active situations. Twosigmas is about good life-work balance.
Guidelines & Documentation
We documented all the rules and recommendations regarding visual brand identity, including logo usage, imagery, composition principles and color palettes.
We processed all the content from the previous version of the website, simplified it and built an information architecture, that would relate to a teacher’s expectations.
A company website is a living structure. This is why we’ve created a dedicated place for documentation and design guides. As the website evolves the guides can be easily kept up to date.
Easy to Explore
Reveal all the information about the opportunity to work with Twosigmas in a consistent manner. The website includes step-by-step guide how to apply and what will happen afterwards.
From the small screen to the big, Twosigmas website is designed to work for everyone, everywhere, having the same flawless experience. Through all devices.
Twosigmas Whiteboard is a core product, that facilitates seamless and easy distant learning. With all the tools that one might need, the Whiteboard is a perfect solution for teachers and students.