- Product Design
- Web Platform
The biggest challenge was to deliver the WOWest of factors in the industry (where everyone goes for WOW) while keeping the website smooth and lag-less.
The inspiration was drawn from talking to the founders of the firm, getting to know them: from their musical preferences (techno and electronic) to their the intense, workaholic pace of life, edginess, straightness, and bold marketing and PR moves, which actually brought them to their success.
The creative highlight of this project that helped to implement the vision, complete the task and resolve the challenge was to breach the gap between the web and the real world by tying website animation to a natural biological interface that is a human hand via using gyro as a proxy.
The process was also unique. Instead of traditional designer-handcrafted visuals, we went for code-based motion graphics, created by a developer under the supervision of a designer.
We used 3d shapes and Voronoi diagram tesselations to create the effect of a moving network.
Aside from the fact, that The8760 team keep getting random compliments for the website, we also won a bunch of trophies, the biggest of which was User’s choice Mobile Site of Year from Awwwards.