Bachoo Design Horror Story
To deal with overwhelming complexity we decided to introduce the color-coding system that allowed to 5 main product families.
To offset the side of the WIO’s business and to make it cozy & friendly we stuffed the website with tonnes of animations and other visuals and produced in a juicy yes soft color scheme.
As almost every of WIO’s services & solutions is tailor-made & unique, we decided to make them abstract enough for everyone to see exactly what they may need.
The cool visual twist we used was to introduce two-state before-after animations that show how WIO’s products actually solve their customers’ pains.
Designing WIO was a classic textbook process, but the “fun” part was that we had to spend more time on research related communication than on actual design. As geeky as we are we had a majorly difficult time to understand WIO’s products intricacies.