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The Brief
What needs to be done?
Client Information
This information will be used for communication and documentation purposes throughout the project.
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Please fill in your first name
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Tell us about your company
What does your company do?
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Please describe the services, products or solutions your company offers.
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Project summary
Is this a redesign or a website from scratch? What goals do you have for this project? What is the website's main function? e.g. lead generation, brand awareness or just informative
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Who is the website for?
Describe geography, age, gender, occupation, and other characteristics. if you are B2B, describe what type of businesses you cater to.
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What information should the website deliver?
You can list the pages or mention key content blocks.
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What functionality will the website have?
E.g. newsletter sign up, purchase of tickets, etc. Are any 3rd party services integrations planned for the website? Typical ones are calendars, scheduling tools, CRMs, payment systems, etc.
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Do you need help with copywriting?
Let us know if you will provide the texts for the website, or do you want us to take care of it?
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Would you like to reference any websites that are similar to the website that you want?
Please share links and speсify what you like about them, it can be style, structure, functionality or any other aspect.
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What best describes your future website?
Please select the options that best describes the desired aesthetic and functionality for your future website. Your choice will help us understand your vision and create a website that perfectly fits your needs.
Please select at least one option
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What is the priority for this project?
What is key: getting the most stunning and sophisticated design, optimizing costs for this project, or getting it ready ASAP?
Please select at least one option
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Tell us about the application you want to create. Which problem does your app solve for its users and how?
Please describe step by step, how users will interact with the app. If you have several user roles, describe how the users will interact with the app and each other.
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Describe the customer’s lifecycle in the application.
Will they be using it all the time, from time to time or just once?
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Where are you in the process of creating this app?
What artefacts do you have? Research, mockups, tests or maybe you have a version of the app ready? Please share the links
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Do you have any specific technology or framework preferences?
Please let us know if the technology stack is yet to be decided upon or if you want us to advice you upon it.
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What is the roadmap for creating and launching the app?
Please provide information on the envisioned steps, core features to prioritize for initial development, and secondary features to be implemented later.
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What is the team configuration?
Who will be the product owner? Who are the decision-makers? How do you envision collaboration between your team and our team?
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What value(s) does the product or service associated with your brand bring to your customers?
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Who are your customers
Describe the audience the brand speaks to.
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Describe geography, age, gender, occupation, and other characteristics. If this is a B2B brand, describe what type of businesses you cater to.
What items and touchpoints do you want branded or need templates designed for?
Select everything you need
Please select all elements that apply
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What is the main objective of your e-commerce store?
This can be anything from increasing online sales by X% to offering a new channel for B2B sales.
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What types of products will you sell?
Please identify the types and variations of products. Types can be: single product or bundle, digital or physical, etc. Variations can be size, color, or some configuration, etc.
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Will you be offering bundled products?
Bundled products combine two or more products into a package deal.
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Will your products have customizable options?
For example, engraving a name on a product, or customizing components of a computer system.
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What categories will your products fall under?
Categories help users navigate through your site. For instance: Electronics, Clothing, Home & Garden, etc.
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Will you be using tags or other taxonomies?
Tags can be used for more granular classification or identifying certain features of products, such as “Organic” or “Made in USA”.
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Will your site offer discount codes or coupons?
Please specify if you need features like promo codes, bulk discounts, or loyalty rewards.
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Do you need timed promotions?
Timed promotions are discounts that are active for a specific period, like Black Friday deals.
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What are your shipping requirements? Will you be offering international shipping?
Options might include free shipping, flat rate, based on weight, or based on location.
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What payment methods will you offer?
This could be credit cards, digital wallets like PayPal or Apple Pay, or even cryptocurrency.
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Do you need a wish list or favorites feature?
Allows users to save products they're interested in but not ready to purchase yet.
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What type of product search or filtering functionality do you need?
This can range from basic search options to advanced filters and sorting features.
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Do you need multi-language support?
Will your store cater to non-English speaking audiences?
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Do you require geo-targeting features?
Show different content or currency based on user location.
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What kind of reporting do you require?
What date do you as the store administrator want to get? Sales data, customer behavior, inventory levels, etc.
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Do you require an inventory management system?
This could be either a standalone system or integrated with existing platforms.
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Do you have any specific platform requirements (e.g., Shopify, WooCommerce, custom-built)?
The choice of platform can affect scalability, performance, and functionality.
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Do you need to integrate with any third-party services?
This includes CRM systems, payment gateways, or marketing platforms.
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Will users have the ability to create accounts?
This can affect the checkout process, wishlists, and can offer opportunities for personalized marketing.
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Do you need a product review and rating system?
Customer reviews and ratings can influence purchasing decisions.
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What are your SEO requirements? Will you require integration with analytics tools?
Do you have a plan for search engine optimization including meta tags, custom URLs, and other on-page SEO elements?
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Will you offer live chat support?
Real-time customer service can impact user experience and sales.
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Do you need an FAQ, Help Center or a blog?
This can reduce customer service inquiries for common questions and improve SEO and customer engagement.
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Will you require email notification features? Do you need to integrate with an email marketing service?
Notifications for order status, abandoned cart emails, etc. Integration with platforms like Mailchimp for newsletters and promotional emails.
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Do you wish to implement cross-selling and/or upselling features?
Recommending additional products to customers during or after their shopping experience.
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Will the e-commerce system need to integrate with a warehouse management system (WMS)? What warehouse functionality is needed?
This could include real-time stock updates, order syncing, inventory levels, shipping statuses, return processing and other functionalities tied to warehouse operations.
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How should out-of-stock items be handled on the website?
For example, should they be hidden, marked as out-of-stock, or available for backorder?
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Do you need a system for managing returns? How should it work?
This would include tracking returned products and updating inventory levels accordingly.
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How will leftovers or unsold stock be managed?
Some systems can automatically discount unsold items after a certain period, move them to a clearance section, or remove them from the online storefront.
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What is your ideal timeframe?
Please indicate when you would like to start and finish the project. Skip if you don't have a preferred timeline.
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What else do we need to know?
Are there any restrictions that we need to take into account? Hard deadlines or a pre-defined budget?
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