Your strategy defines your product. It is the northern star for the team, the basis that defines the direction the project is moving in. When you start a product, you expect it to be a success, based on certain assumptions like:
- The product has features that competitors don’t have;
- The product offers a new way of solving certain tasks;
- You have certain resources to launch or build the product, and you know how to roll it out;
- You have a pathway to your customers, you know how to market it.
These are the premises that everybody on the team should share. At the same time, in the course of building the product things might change and acknowledging these premises will help you adapt to the changing environment.