Interactions that build relationships
Comprehensive brand guidelines. —

Answering your questions

Brand insight
and strategy

  • How do you approach creating the strategy?

    Our work is based on the information that we receive from you, and on our experience and expertise in the area of marketing, creative design and writing. We believe that our clients know their business so much better than we do, thus, we expect to receive the understanding of the market and the customers, and of course, you own the brand idea. Our job is to absorb, crystallize your knowledge and ideas into a solid strategy that would deliver the message.

  • What are the deliverables?

    In most cases, brand strategy is an intermediary result on the way to more practical deliverables, like visual and verbal identity, advertising and promo scenarios, etc. In the end, the brand strategy is just another very important text document.

Verbal identity
and tone of voice

  • What is the process for creating the verbal identity?

    We start with the name which is often accompanied with a tagline or motto, and it is good to create them together. We offer up to two pools of names, each consists of 5-7 name variants. If you don’t like anything from the first pool, we offer the second pool. Why do we think two pools of names are enough? Our suggestions are based on the strategy, on previous discussions with you, and if after the third pool we don’t have a click, we should probably take a step back and see which premises were put incorrectly.

  • What if our key market is not English-speaking?

    Our primary language is English. Thus, the name, tagline and all the text we create would be in English. If your brand is global or includes several cultures of geographies, we will cross-check if the name or message fits there and does not have any unwanted meanings. Then these materials can be localized by native-speaking copywriters. What we would like to avoid doing is creating names and messages to be used majorly in languages that we do not speak.

Visual identity
and style

  • What’s your approach to creating visual identity?

    Ideas for the visual identity are built in parallel with naming and slogan. It goes without saying that these things should match and complement each other. Yet, we set to the drawing board only after we have the final name. As the first step, we work on the concepts and ideas for the logotype or wordmark. We present them in two batches, up to 5 variants in each. 

    Once you choose the one that seems right, we take some time to tweak it and work around its applications.

Brands

Comprehensive brand guidelines.

Synthesizing brands
that speak to your heart.

We focus on digital brands: virtual identities for online and software products and companies. When creating a brand, we ensure that every bit of communication is covered, thought-through and guided.

Brand insight
and strategy

We will define the angle from which the product should be presented to the customer. It defines who your brand speaks to and how, what the message is, the values, the positioning, the tone and the image.

Verbal identity
and tone of voice

When the strategy is ready, we can crystallize the message your brand will transmit through all channels. We help you develop the instruments to deliver the message: the name of the product or brand, its tagline, its tone of voice and the personality behind it.

Visual identity
and style

With the variety of media we have now, visual identity goes way beyond just a logotype or a symbol. We develop a visual DNA that links all the branding elements, making your brand instantly recognizable. This includes logotype and/or logomark, color, form, motion, typography and any other visual instruments.

Brand guidelines

Finally, we need to gather all our findings into one solid guideline document that is to become the handbook for your brand. The guidelines include all strategic, verbal and visual rules and recommendations for the brand.