Synthesizing
brands that speak
to your heart

This group meeting’s goal is the joint development and formation of the company’s/product’s mission and vision. It is highly recommended that key stakeholders of the company/project participate during this stage.

The session helps outline and generate ideas for the strategy, plan prioritization, and understanding of the company’s/product’s background.

The “discovery” process involves the collection of additional information and forming hypotheses. This gives us a better understanding of the company’s/project’s industry, target audience and their needs/pain-points, competitor analysis, technology needs, and opportunities.

A brand strategy is a detailed description of the company’s/product’s unique features and potential growth paths. The strategy includes a brand identity’s foundations – ideology, mission, positioning, and values; it is a comprehensive description of the company/product’s unique characteristics and paths. Visual branding will also showcase character and emotion.

This step is crucial to ensure that the project’s goals are delivered and exceeded.

Ideation is finding design solutions based on brand strategy insights, and the main criteria here are uniqueness and recognition. Deliverables during this stage are logo design variants pointing towards potential stylistic developments.

The chosen logo is finalized during this stage, and thus begins the development of the visual branding – the choice of a color palette, fonts, and other accompanying graphic elements.

The corporate identity is formed and delivered in a single, polished document. The document provides instructions on how to use and what to avoid in visual representations of the brand.

The final stage involves the creation, preparation, and delivery of the finalized layouts for five (or more) brand identity expressions. The branded materials include printed and digital materials; it’s possible to create reusable templates for in-house designers.