A proper website starts with proper copy. On the web, the text is an integral part of the design. For corporate, business websites, landing pages, etc., written content is in most cases the skeleton of a website, so we start with the copy.
The semantics are closely connected to the visuals that go with them. The length of the headers, the structure of the text and the layout go hand in hand. Then our copywriters and our designers work together to create and polish the text. Wireframing fuses together the draft of the text and the skeleton of the design. With wireframes, we see what the content will look like to the end user and how it is perceived. Here we ensure that we’ve covered everything and that all the information is discoverable.
When we start filling your website with text, you see it right where it belongs: in the mockups of the website.
If you choose to provide your own content, it is useful to have this finalised as early on in the project as possible so that we can produce our design specifically to fit around it.