Giant Magellan Telescope
We have no idea where to even start.

Giant Magellan Telescope

Sky is not the limit! We relished the opportunity to create a mind-blowing visualization showcasing the capabilities of the soon-to-be-launched biggest ground-based telescope on Earth.

It reveals the vast distances it can observe, the discoveries it can make, and the intricate details of the telescope itself. Ladies and gentlemen, welcome the most effective ground-based telescope on our planet!

Listing the highlights would likely take longer than casting one of its mirrors (~4 months). We settled on a “Greatest Hits” collection format instead.

With a client as groundbreaking (ahem) at the Giant Magellan Telescope, our vision had to keep up. We’re designing a website for the giantest (ahem) telescope currently under construction. By the way, for parallels, we’ve launched the website in multiple phases; this allowed us to include some ‘under construction’ pages for a short time.

Project type
3d Art Animation Art Interaction Design Interactive 3d Key Visuals Web Design Web Development
GSAP WordPress
CSS Design Awards Special Kudos
Frame 316124109 (2)

The Idea

It’s not the scale, it’s how you use it, and despite being quite gigantic, the Giant Magellan Telescope is by far the most effective Earth-based telescope we’ll see for quite a while.

Our idea was to make sure that the website speaks to those with limited knowledge in photonics and/or astronomy and scientists alike instead of casting a wide net and hoping that something sticks. This resulted in the main website reading almost like a National Geographic magazine, and the separate “For Scientists” section speaks in tongues; we’d be more specific, but we’ve had trouble pronouncing some of the words and figured that’s a great stopping point.


The Challenge

Doing justice to a project as important as the Giant Magellan Telescope was of immense importance. After all, once completed, the Giant Magellan Telescope will be our primary source of groundbreaking scientific discoveries.

Did we mention that it had to cater to the general public and the scientific community?

The Twist

Renders. The telescope is still under construction, and we had to rely on schematics and 3D renders to display it visually. Instead of being shy about it, we’ve made the renders and animations central to the experience. You’ll forget that it’s still under construction 😉

The scientific community isn’t as easily impressed, though. A different approach was applied: an overlay that trims the fat and focuses on the science that makes the Giant Magellan Telescope (and the discoveries it will help bring to life) possible.

img-3 (2)

The Process

This is the big one. The project’s scope involved a lot of things that we wouldn’t usually be caught doing, like studying a ~300-page long science book, for example. We’ll submit our Ph.D. dissertation attached to the blog post about this project.

Since we weren’t strapped for time, there were multiple design iterations throughout the project’s course, providing several options to choose from. The last one suggested was the unanimously chosen one. It’s live; go check it out!

More Projects

Please fill out
the form below.

The sooner you start, the sooner you’ll have it ready.

Introduce yourself.
Share your name and contact details so we can stay in touch.
Please enter your name
Please enter your email
Please fill in your company name
Project rundown.
Spill the beans! Tell us about your project vision, desired outcomes, and goals you're striving for.
Thank you.
We won't wait for three days to reply, you got us at "hello"!

We use cookies to improve our site and your shopping experience by delivering you engaging, personalised content and advertising. You can manage cookies via your browser setting at any time, or click Accept to agree to our Cookies Policy.