Pinpoint is a lot like us: providing design services to industries they hold dear. The decision to work together was a no-brainer.
Whether it’s simulation or photo-realistic renders, Pinpoint’s software has you covered.
How do you PinPoint greatness?
Idea
Designing for designers. No pressure.
We took great care to emphasize how easy it is to use Pinpoint to attain your desired results. A clean, professional approach was all it took to elevate an obvious choice to look unlike anything else yet still familiar.
Challenge
Showcasing showcase software. Our design had to spotlight Pinpoint’s works without becoming a distraction itself. Balancing between the two in a way that brings out the best in each other forced us to make a lot of minor adjustments that ultimately formed a whole picture that’s pleasant to look at and delivers a clear message.
Vision
Focused. We had a simple goal in mind – No distractions. Showing off Pinpoint’s prowess was easy, but making the text as pretty to look at required some artistic gymnastics to get to look as enticing.
Twist
The fine print. The IKEA catalog is available online as a PDF, but everyone prefers thumbing through the physical thing (environment be damned!). It’s all in the feeling, and we ran a mile with that idea. We’ve translated that feeling into a visual euphoria. You can thank us on your eyes’ behalf later.
Process
We’ve walked through the design like one would typically walk through a museum – slowly take it all in, comprehend what it is we’re looking at, and reflect on the thing as a whole once we’re done. That approach helped us craft individual pages with great care and detail, then tie them together as a unified package that invokes a sense of fulfillment.
