Let’s make UX great again with microcopy
Interface texts are a result of a joint cooperation between a UX designer, copywriter, product owner and customer-facing support team. As a first step, you need to fully dive into the tasks and expectations, fears, complications and challenges that users face on every stage of their interaction with the interface.
To do this in a structured way, we create an emotional journey map. Once we understand which emotions our users experience on every stage, it gets clear which type of copy will be helpful in these scenarios.
Based on the emotional journey map, a UX designer identifies the user flow as well as the sequence of screens while a copywriter establishes the tone of voice and consistent terminology.
As a next step, we invite a few inexperienced users and watch them interact with our product.
Remember that covering the basic needs along the user journey is just the first step: Many users don’t know exactly what they want and cannot voice their concerns. Observations help: write down every scenario where the users visibly struggle, fix all the issues and repeat this step a few more times.
Once you launch the product, remain in touch with tech support team: collect their actionable feedback and improve the parts that caused trouble.