Eqwep is a one-stop shop for an inspiring bathroom and kitchen makeover experience.
Their mission is simple yet ambitious: to redefine luxury by providing easy access to premium brands, expert consultations, and expert installation. With over 300,000 curated products from world-renowned brands, Eqwep isn’t just a store, it’s a destination where convenience meets refinement.
The Eqwep team recognized a significant issue: while the brand embodied seamless luxury, the website did not reflect this image. There was a disconnect between the brand’s promise, premium, easy, and inspiring, and the actual digital experience for customers. For a company dedicated to turning a stressful process into a smooth journey, this gap was unacceptable. The goal was clear: create a website that not only functions well but also feels as elevated as the brand itself.
We aimed to translate Eqwep’s concept of “silent luxury” into the digital realm – discreet but unmistakably premium. Inspired by European minimalism and luxury retail, the site needed to resemble a curated showroom rather than just an online catalog. Every detail, from typography to user interactions, had to reflect the elegance of the products.
We rebuilt the experience around clarity and elegance. Instead of overwhelming users, we focused on guiding them through a calm, minimal environment where products could truly stand out. Product cards were reimagined to go beyond specs and prices. They became gateways into the full story of each item, with smooth animations, add-on options, and a structure that presents information in the right order
Designing a bathroom or kitchen is all about harmony: tones, finishes, and details need to align. To support this, we introduced a custom color filter that instantly groups products by palette. Instead of scrolling through endless pages, customers can now build a cohesive look in just a few clicks. Product discovery now feels less like shopping and more like curating a mood board for a dream space.
The sooner you start, the sooner you’ll have it ready.
