Refreshed Design, Stronger Bonds.

Kith & Kin

From the first launch to a full redesign – same heart, new skin.

Kith & Kin is on a mission to help people create memory books filled with stories, inside jokes, and handwritten love. We’ve been part of their story from the very beginning: building the visual identity, website, and platform that made collaborative gifting feel magical.

Nearly five years later, the client returned with a new vision: the same heart, wrapped in something bolder, easier, and more expressive. A fresh chapter and a full design revamp.

Project type

Application Branding Website

Services

Brand Guidelines Brand Identity Interface Design Key Visuals UX Design Visual Communication Web Design

Branding

Unlike memories, which grow more valuable over time, branding needs to be refreshed to keep up with a fast-changing world. We started with a brand refresh rooted in the essence of Kith & Kin – warmth, connection, and storytelling.

We focused on three pillars of the brand refresh: the logo, typography, and color palette. The logotype was simplified to feel more approachable and timeless. The typography was updated to bring clarity and softness: a better match for the brand’s emotional tone.

As for the color palette, it was expanded to represent the full spectrum of moments for which people create books: from soft, sentimental pastels to bold, expressive hues and warm neutrals. Each color was carefully selected to support the stories that people wish to tell and the emotions they want to preserve.

We also set clear photography guidelines to ensure visual harmony across the brand, and created a full system of cover designs – from understated minimalism to joyful retro. This gave users the flexibility to shape books that feel as unique as the memories inside.

The updated brand guidelines reflect a more expressive and inclusive version of Kith & Kin, a platform that evolves with its audience.

Marketing website

One key aspect that truly enhances the website is the user interface (UI), and this is where being a full-cycle agency proves beneficial. Since we managed everything from branding to digital design, we didn’t just implement visuals, we integrated them into the product. The layouts are dynamic, blocks engage with contrast, and the pages maintain a sense of excitement without feeling monotonous. It’s a site that encourages users to keep scrolling and exploring, making the experience enjoyable and never dull.

But great visuals only go so far without clarity. Our team redesigned the site with a clear goal: to make it easier for people to understand how Kith & Kin works and to feel confident using it. We added a “How it works” section, included examples of prompts, and made the navigation more intuitive.

To build trust and show that the project has already touched thousands of hearts, we added badges and other social proof elements.

There are now flexible landing pages for every kind of occasion: weddings, baby showers, goodbyes, and everything in between. Most importantly, the team can now create new pages on their own, without needing us each time. This freedom means faster launches, more ideas to test, and space to grow on their terms.

Platform

As the platform grew, the client began seeing the same support questions come up again and again. That was a clear sign that some parts of the experience weren’t working as smoothly as they could. So we began with a UX audit: identifying weak spots and turning them into clear, actionable improvements.

We streamlined the navigation, refreshed the interface, and made each interaction feel more human. From reviewing and approving submissions to customizing book elements, the process now feels calmer and easier, especially for first-time users.

The Result

The improved UX led to one of the most significant outcomes: a noticeable drop in support requests. But beyond metrics, this was about something deeper: a brand growing alongside its community. The update reflects not only how far Kith & Kin has come, but how much more it can become. At the heart of it, Kith & Kin is still what it was in the beginning: a place to gather love, laughter, and all the good stuff, and turn it into something that lasts.