The great challenge
Lilac had a monumental task ahead—to revolutionize IBS management and bring a breath of fresh air to the field. You see, existing solutions out there were as generic as a pair of white socks, lacking that personalized touch. People with IBS were left scratching their heads, desperately searching for effective treatments. On top of that, traditional data collection and surveys were about as exciting as watching paint dry. Time-consuming and inflexible, they just couldn’t keep up with the evolving needs of IBS management. Lilac needed something revolutionary—a robust platform that would make IBS management a breeze and provide a user experience worth bragging about.