Turning Futuristic Vision into a Living Experience

Loook.ai

Loook.ai is an innovative SaaS platform for smart mirrors, created by industry leaders from FFFACE.ME. It helps brands transform retail spaces into immersive AR/AI-powered experiences — turning any screen into a true sales magnet, from real-time filters to AI-generated content.

When we started, there was no retail-ready platform that combined augmented reality (AR) and artificial intelligence (AI) for an in-store experience. Our objective was straightforward: to launch a product that was not only innovative but also of impeccable quality. For luxury brands, every detail matters, so our design needed to convey precision and elegance.

Project type

Branding Website

Services

Back-end Development Brand Guidelines Brand Identity Front-end Development Illustration Visual Communication Web Design

Branding

Loook.ai came to us with a bold vision: to turn outdoor communication into something meaningful, replacing static screens with personalized, engaging experiences. Our task was to capture that ambition and translate it into a clear visual and verbal system.
We built the brand around the product itself, making it the central character. The identity reflects minimalist futurism and industrial luxury: clean shapes, precise typography, a restrained black-white palette with red accents, and abstract textures inspired by metal, glass, and light. The glowing symbol, three intersecting ellipses, became a metaphor for focus and new perspectives, reinforcing the futuristic, high-end positioning.

To bring consistency, we developed an extensive set of guidelines and assets. From social media layouts and client reports to presentation decks and one-pagers, every channel speaks with the same voice. This system gave Loook.ai a recognizable, premium identity that matches their revolutionary mission and became the foundation for all further digital experiences.

Website

The website became the stage for Loook.ai’s product and vision. Clean and technological, it brought the brand’s futuristic identity into a digital experience. Special focus was given to motion. Animations and micro-interactions made the browsing experience dynamic yet elegant, while schematic infographics helped to explain complex technology with clarity. Under our guidance, the Loook.ai team prepared 3D assets that carried the brand’s visual DNA into digital space.

The Result

We had a blast helping the brilliant FFFACE.ME team kick off a new chapter with the launch of Loook.ai, an pioneering product reshaping how retail feels and works. Since then, top brands have joined in, and it’s been pure joy to watch their bold launches and collaborations come alive through the posts built on our design system.