Influencer Marketing That Works for Franchises

Sweet Influencers

Sweet Influencers is a US-based AI platform focused on influencer marketing for franchise brands. It connects businesses with local creators to run scalable campaigns across multiple locations, with measurable performance and clear R

When the team reached out to us, the platform was still in an early stage: minimal MVP, a very simple website, and a need for a clearer visual presence.

Project type

UI UX Design Web Design Website

Services

Brand Guidelines Interface Design Key Visuals No-Code Development UX Design Web Design Web Development

Technologies

HubSpot Webflow

Platform choice

Initially, we discussed a complex website, but together we decided that a focused landing page was a smarter first step. This allowed a faster launch, more efficient budget use, and a solid visual foundation while the product continued evolving.

To support that goal, we chose Webflow. The platform gave us the flexibility needed to bring the visual direction to life without the overhead of a fully custom build. It also gave the client an easy way to update content as the platform grows.

Process

The client had already developed a detailed Brand Bible outlining their positioning, audience, and long-term vision. One of their internal metaphors, alpha unicorn, reflected their ambition to combine technological strength with originality and market impact. With such a clearly defined self-image, our goal was to translate this strategic thinking into a visual language.

Website

As we moved into the landing page design, the process stayed highly collaborative. Together with the client, we worked toward a balance between boldness and sophistication, structure and expressive freedom.

The final direction emerged through careful iteration: confident typography, layered compositions that add depth, subtle 3D accents, and a clearer visual hierarchy. The result supports both brand storytelling and clear product communication.

Results

The website simplified the process for both brands and creators to understand the platform’s value and take the next steps. A well-structured user experience and clearer messaging facilitated smoother conversion paths for both sides of the marketplace.

Overall, this contributed to an increase in demo requests from brands, as well as more creators signing up to join the platform.