Etherfuse

During the discovery process, we’ve realized that we need to steer clear of things considered too technical or “nerdy” since, geographically, the target audience did not relate to these aspects much–in some cases even being apprehensive.

This paved the way for an approach that focused on highlighting values, whether they’re personal or collective, to highlight how blockchain can bring transparency to and cut out middlemen in everyday interactions.

Since the focus here was mostly on South America and Africa, the approach required a different kind of persuasion that involved focusing on how blockchain’s adoption can make improvements in social aspects, almost completely ignoring crypto talk. Family values, communication, and trust were among our central focus points.

We’ve made two versions of the logo: one full, one an icon. Both use pixels as the central idea. To add to the “Wow!”ness of it, we’ve animated the pixelated background to blend with Etherfuse’s logo.

We’ve paid extra attention to picking fonts and colors, opting to use the least amount of different text formats; white, black, and lemon-yellow as an accent. This was done purposefully to make sure that attention is not drawn away from the main stage–NFTs. The chosen font was modern grotesque with nuanced symbols, adding the “cherry on top” to the brand’s character.